THIS IS WHERE YOUR HOOK STATEMENT GOES, A SHORT SENTENCE SUMMARIZING YOUR BRAND.
Now, this is where you expand on the hook statement. 1-2 sentences giving a high level understanding about your business, while incentivizing readers to keep scrolling.
welcome to
 your page
ABOUT ME
hi! introduce
  yourself
ONE-LINE CALLOUT WITH A BRIEF SUMMARY OF WHO YOU ARE.
This should be one or two paragraphs with some key points about who you are, what credentials you have and why you do what you do. Start with a strong personal statement, then zoom out and give potential clients more context.
There will be more information in your about page, but this is just a brief info to give people a quick introduction into you & your brand, with the intention of building trust.
main offering
main offering
  goes here
ONE-LINE CALLOUT WITH A BRIEF SUMMARY OF THE OFFER
Three to four sentences describing your overall offering and its benefits. Keep things conversational, inspirational, and top level; this is a place to really distill what is most important and most enticing about your services. In a nutshell, what are you offering and how will it improve the lives of your potential clients?
FREE DOWNLOAD
short headline
  about your freebie
On-brand description sentence about what this item is, why it’s worth obtaining and how it offers a window into your paid services.
concise headline about
your program suite
1-2 SENTENCES SUMMARIZING YOUR OFFERING SUITE, AND DISCUSSING
HOW YOU OFFER A RANGE OF PROGRAMS FOR DIFFERENT SEGMENTS
OF YOUR IDEAL CLIENTS' JOURNEYS.
01
MAIN PROGRAM
Two to three inspirational sentences
describing the service and its benefits.
Make sure to go into detail about
exactly what is included, how it will be
delivered and why it’s valuable.
02
SECOND PROGRAM
Two to three sentences describing the
service and its benefits, same as
above. Though keep in mind, this
should be the second tier offering, so
make sure to emphasize both the
added services and reasonable pricing.
03
THIRD PROGRAM
Two to three sentences describing the
service and its benefits, same as
above. This should be the third tier offering, so emphasize the premium services and benefits and try to draw potential clients to this option.
client love
two to four client success stories.
Three to four sentences describing your overall offering and its benefits. Keep things conversational, inspirational, and top level; this is a place to really distill what is most important and most enticing about your services. In a nutshell, what are you offering and how will it improve the lives of your potential clients?
CLIENT NAME GOES HERE,
CLIENT COMPANY/ROLE/INDUSTRY
two to four client success stories.
Three to four sentences describing your overall offering and its benefits. Keep things conversational, inspirational, and top level; this is a place to really distill what is most important and most enticing about your services. In a nutshell, what are you offering and how will it improve the lives of your potential clients?
CLIENT NAME GOES HERE,
CLIENT COMPANY/ROLE/INDUSTRY
join our newsletter
JOIN THE X READERS OF MY WEEKLY NEWSLETTER
2-3 sentences about the value of your newsletter. Feel free to include volume
(weekly? monthly?) & day of week it's sent out. If you have a big list, mention
the number. And list tangible value + examples of subject matter here.
