PREHEADER WOULD GO HERE

The Vanessa Template

A short, powerful hook statement that shares the clear outcome prospects can expect from your program. Grab your ideal client’s attention and spark their curiosity!

CALL TO ACTION
COUNTDOWN COPY GOES HERE
3 DAYS
12 HOURS
22 MINS
34 SECS
 

a header
would go here

 

A short sentence that hooks your prospect
to watch your video.
Examples: Why
[PROGRAM NAME]?, Ready to [RESULT]?,

Struggling to [PAIN POINT]? Watch this.

tell me, is this you?

  • 1

    Three to six bullet points listing your ideal

    client’s most important pain points or
    desired
    results they WANT, but are
    struggling to get.

  • 2 What are they struggling with or missing?

    What’s holding them back?
  • 3 Think about what your program provides

    and work backwards to find the core

    problems     your offering solves.
  • 4 Example: “You’re tired of being passed
    up
    for a promotion year after year, despite

    working overtime.”
  • 5 Example: “You struggle with staying
    consistent
    with your YouTube channel,
    and your views are
    steadily declining.”
  • 6 Example: “You find it almost impossible to

    save money and build wealth, no matter
    how
    hard you try”

imagine if...

  • Three to six bullet points listing the
    most beneficial
    outcomes of your
    service. What will your idea customer

    learn, gain or achieve?
  • What are their biggest desires that your
    program can
    help them unlock?
  • Example: “You finally have a pay grade
    that matches the
    value you bring to
    your workplace.”

  • Example: “Getting more views on
    Youtube becomes
    effortless, because
    you have a workflow that works
    FOR
    you and not against you.”

  • Example: “You’re able to step into your
    fullest potential
    and no longer second-
    guess who you are and the value
    you
    provide.”
CALL TO ACTION
INTRODUCING…

program name

A PROVEN SYSTEM TO TAKE [IDEAL CLIENT]
FROM [POINT A] TO [POINT B] IN [TIME] DAYS.

who this program is for:

ARCHETYPE 1
A clear, descriptive sentence outlining a certain part of your demographic that would most benefit from this offering based on their struggles and needs.
ARCHETYPE 2
A clear, descriptive sentence outlining a certain part of your demographic that would most benefit from this offering based on their struggles and needs.
ARCHETYPE 3
A clear, descriptive sentence outlining a certain part of your demographic that would most benefit from this offering based on their struggles and needs.
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Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes.

Each testimonial should give the reader more information or insight
(as opposed to a list of clients saying how much they love you over and
over again — nice, but not super helpful!). Try to include first names,
photos, and even a pertinent description of each client you’re quoting
—the more context readers have, the more likely they are to connect
with an existing client’s story.

Client name goes here, client company/role/industry

Two to four client success stories.
Try to choose testimonials
that show the breadth of your
offerings and/or the subsequent
positive outcomes.

Each testimonial should give the reader more information or insight
(as opposed to a list of clients saying how much they love you over and
over again — nice, but not super helpful!). Try to include first names,
photos, and even a pertinent description of each client you’re quoting
—the more context readers have, the more likely they are to connect
with an existing client’s story.

Client name goes here,
client company/role/industry

Two to four client success stories.
Try to choose testimonials
that show the breadth of your
offerings and/or the subsequent
positive outcomes.

Each testimonial should give the reader more information or insight
(as opposed to a list of clients saying how much they love you over and
over again — nice, but not super helpful!). Try to include first names,
photos, and even a pertinent description of each client you’re quoting
—the more context readers have, the more likely they are to connect
with an existing client’s story.

Client name goes here,
client company/role/industry

what’s inside the program

  • A bulleted list of 3-6 points summarizing the program’s features and how it all works.
  • For example: How many modules? Are there calls included?
  • Is there a private community attached? What type of access, lifetime or specific container?
  • This is an opportunity to summarize the type of tangible benefits they receive from investing in your program!
2-5 WORD CTA
take a peek inside the modules

module one

Highlight each module or session in
your program with a brief

description of what they’ll learn
inside and what outcome they
will
get as a result. This is a chance for
your audience to view the
inner
workings of the program/offering
and better understand
how the
content will be presented.

module two

Highlight each module or session in
your program with a brief

description of what they’ll learn
inside and what outcome they
will
get as a result. This is a chance for
your audience to view the
inner
workings of the program/offering
and better understand
how the
content will be presented.

hey there

i'm vanessa

A short paragraph with some key points about yourself, your credentials and your offering. If people aren't convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level.

What’s your story? Why do you do what you do?

Try to weave in as much credibility, personality and relatability as possible —you've been where they are and you know how to help!

is [program name] right for you?

THIS IS FOR YOU IF…
  • In this section, in one column you want to emphasize who this program is for.
  • In the other column, you want to describe who it’s not for.
  • Before they decide to invest, this is a good opportunity to qualify your prospect.
THIS IS NOT FOR YOU IF…
  • By attracting those with qualities you want, you will repel those who wouldn’t be a good fit.
  • For example: “This program is not for you if you are not willing to put in the work to finally get [DESIRED RESULT].”
what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying
what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying what our clients are saying

An outtake from the video testimonial would go here.

This is space for more information
if the above heading isn't enough.

Client name goes hereClient company/role/industry
 

An outtake from the
video testimonial would
go here.

This is space for more information
if the above heading isn't enough.

Client name goes here
Client company/role/industry
 

an appeal to readers to commit

Option 1 HEADER

Price breakdown 1

Billed monthly

  • This is the first time your audience is seeing the cost of the program.
  • You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service.
  • Anchor the price in a way that makes the purchase seem worth every penny.
  • Appeal to your ideal customer based on everything you know about them!
  • This is the first time your audience is seeing the cost of the program.
CALL TO ACTION
Best value !
Option 2 HEADER

price breakdown 2

Billed annually

  • This is the first time your audience is seeing the cost of the program.
  • You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service.
  • Anchor the price in a way that makes the purchase seem worth every penny.
  • Appeal to your ideal customer based on everything you know about them!
  • This is the first time your audience is seeing the cost of the program.
CALL TO ACTION
Option 3 HEADER

price breakdown 3

Billed twice a year

  • This is the first time your audience is seeing the cost of the program.
  • You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service.
  • Anchor the price in a way that makes the purchase seem worth every penny.
  • Appeal to your ideal customer based on everything you know about them!
  • This is the first time your audience is seeing the cost of the program.
CALL TO ACTION
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a final appeal to readers

This is your final opportunity to sell your program. Appeal to your ideal customer based on everything you know about them! Maybe it’s the cost of just two months of chai lattes? Maybe there are free, bonus features or benefits that increase the overall value? Send them off with inspiration and drive to purchase!

CALL TO ACTION

frequently asked questions

FAQ 1 goes here

FAQ 2 goes here

FAQ 3 goes here

FAQ 4 goes here

FAQ 5 goes here